The increase in online purchases has been reflected in high revenue figures in recent years, according to statistics gathered worldwide since 2020. This means that if you haven't already, it's time to digitize your business or promote the services you offer online.

If you're unsure about how to position your business for success in 2023 and beyond, these tips will help:

Determine what products you're going to sell:
To start, identify the products or services that are most appealing to you and your customers. This will help keep you motivated during the initial stages of digital business and e-commerce.

Study your platform:
Explore the options available on Wiblyx; we're confident there's one that fits your needs. Once you've researched the features a bit, you'll better understand which option can help you achieve your goals.

Optimize your e-commerce business for mobile devices:
As statistics also indicate growth in e-commerce, there's been a rise in the use of mobile devices for web browsing. So, it's crucial to consider the mobile view of your website. To access the mobile version of any webpage from your computer, right-click within your browser and select the option called "Inspect." Another way to access it is by pressing F12 on your keyboard. Then, the browser console will appear on the right side of the screen. In that console, you can easily identify, at the top left, the icon of a mobile phone and a tablet behind it. Clicking on that icon will allow you to view the website in its mobile version. If you can't view it correctly, it means your site isn't responsive.

Develop your personal branding or brand:
Branding is the unique identity of your online business or e-commerce. It's what distinguishes you from the competition. Determine your brand's mission, values, and unique selling points. Create clear and compelling brand messaging or slogans. Research and identify your target audience, such as demographics, interests, and common characteristics among them. Design your brand's visuals, including a memorable logo or image and a color palette and typography that fit the theme. Determine the values and overall lifestyle you want your brand to represent to establish its identity against competitors.

Generate interesting and valuable content: image galleries, events, videos, blogs, etc.:
The way to promote your business without giving customers the wrong impression with tedious or unwanted advertising is by creating quality, interesting, and valuable content. For example, if your products are for weight loss, your target audience might engage with or enjoy content that offers health tips and exercises. It's also advisable to generate dynamic content like videos, articles, and polls, which can be shared on social media platforms directing traffic to your e-commerce website. It has been shown that this generates high levels of engagement among today's consumers.

If you're considering starting your own e-commerce business or transitioning your physical store to digital, Wiblyx is ideal for you. Based on an E-Commerce platform and all the elements of a professional website, it will be a new sales channel for you, an extension of your own business or service in a virtual manner.

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