It's a common misconception to think that only with good web design is enough to attract an audience. The reality is that content writing has gained increasing relevance and is nowadays an important factor that must work in harmony with the rest of the website.

Good writing allows us to capture the attention of our audience for a product or service that we offer.

What is web content?

It's any text on your website that can be found on the Internet. It can be the texts describing "about us," services, products, or the articles on your website's blog. These texts are always written with search engines and people in mind, so that they feel comfortable and delighted by the valuable content offered.

Advantages:

✔️ Improves the image of your company
✔️ Enhances communication with your customer
✔️ Improves the positioning of your website
✔️ Adds movement to your website
✔️ Creates a community (they are interested in your advice, tricks, etc.) with your content.

Here are some recommendations that will help you when creating content so you don't fail in the attempt:

Make calls to action (CTAs):
It's important that your content allows interaction with your audience. For this, it's important to use CTAs. They don't necessarily have to be for selling; you can create some simply to engage, such as: Leave a comment, subscribe to my channel, follow me for more content like this, save this post for later, share it if you liked it, ask me a question.

Think about your customers:
Sometimes we think about creating super content to showcase, but these are what we want to show, and sadly, it's not what our customers want to see. We can think: What new problems are they looking to solve, and how can you help them? The best way to know what your community needs is by asking them; you can use Stories on social networks for support.

Research, discover what your customer needs, and deliver it.

Be innovative and offer a hook:
Valuable content is very important, as well as promos, a discount, or a bonus can serve, as well as using trends. Have fun; that's the key. Allow yourself to try new things, they can even be funny videos, which are highly consumed on social networks. However, keep your audience in mind because it may happen that a funny video you make goes viral, gaining more followers on your networks. However, this doesn't necessarily mean an increase in sales. Don't forget your audience; sometimes we get obsessed with likes, comments, and followers, and sometimes we lose sight of what really matters: creating quality content that solves problems.

Don't hesitate to create content, and if you have doubts about making your content more attractive, write to us:
support@idealaweb.com
302 866 94 58