The tech giant Google offers a series of free tools for managing and analyzing our websites, among which Google Analytics stands out, which provides a wealth of information about what happens on your site. This will be useful to generate more profitability from the marketing of goods and services on your website.
Today we will tell you why you should use Analytics on your website.
Benefits of using Google Analytics:
Information recording: You can firsthand know the type of visitors your website has, such as gender, age, source, location, bounce rate, visit duration, among other data from which we will take great advantage.
Reporting: Every hit registered by Analytics can be condensed into reports that you can customize to deliver the most relevant information to you.
Helps with KPI calculation: Key Performance Indicators (KPIs) are a unit of measurement to quantify the level of achievement of objectives in the company. With Analytics, you can verify if you are reaching a balance point with the return on investment or if the content is reaching the right people. With this, you can track the results of your paid advertising and make decisions regarding the strategy you implement on your website.
Compatibility with other tools: Another great advantage is that Analytics is compatible with other tools such as Google Sheets, Google AdWords, Google Optimize.
Free: There is no reason not to use this tool, as you can read all the advantages it has, and it adds up that it is free. It only requires a Gmail account, and to top it off, you don't need to be an expert to master this wonderful tool.
How can Google Analytics help my business?
Knowledge is power, and that is key to achieving our goals and success in our businesses. As you have been able to read, Analytics is a wonderful tool, and it's incredible to think why I hadn't known it before?
All entrepreneurs want their business to grow, make sales from their site, and for that, they rely on different techniques or strategies. Sometimes these actions are outdated or off-course because they do not address the statistical data generated by their activities.
With Analytics, you get the data of what happens with the visits to your site. This way, we can evaluate in which step of the sales funnel the users are getting stuck. It could be because they don't understand the step-by-step process, or because the process is hindered by the requested information, or simply because we are not having enough reach. For any of these situations, with the data obtained by Google Analytics, I can change strategy and improve on the points that have deficiencies and thus obtain sales.
What do I need to start using it?
You need to create or have a Google account, with which we will go to the official Analytics application page analytics.google.com, log in, and finally, we will copy and Install the tracking code.
STEP BY STEP
✔️ 1. Go to google.com/analytics. To create an account, click on Get started for free. If you already have a Google Analytics account, click on Sign in to Google Analytics.
✔️ 2. Obtain the Google Analytics code, for this, we go to the manage section, then to create property, fill in all the fields, important that you expand the advanced options and check the box "create a Universal Analytics property," once we have completed the process, we return to property and click on tracking info / tracking code.
This code is what we will copy and take to our website.
✔️ 3. If you are a user of the Wiblyx platform, log into your administrative panel from Wiblyx.com, go to the plugins section, and copy it there, finish by clicking "Save."
