Launching a product into the market shouldn't be an impossible task. We know it requires a tremendous effort from those involved in this endeavor. And even with all the effort, it's not always possible to achieve the acceptance we hope for among consumers.

"About 56% of consumers said their friends or family were helpful as a source of knowledge about the launch of new products." - Nielsen

All ideas written on paper must be confronted with specialists or with the existing offerings in the market. That's why we recommend that if something seems to have potential to be launched into the market, it's best to move to the prototype stage and study its economic feasibility.

To make it easier, here are some tips for you to integrate into your company:

*Study your audience

From a survey to a tour of the company's social networks, to find out what people think about your brand, what they expect from it, and what they consider to be its best achievements. Few tools are as useful as having a buyer persona, which is an idealized representation of your customers.

*Describe your product in the simplest way

The product description, although it answers technical questions, should be done in a simple and orderly manner to avoid confusion.

Try to answer these questions:

What is it and what conditions does it have?
What is it used for?
What materials does it have?
How is it used and under what environmental conditions?
How is it installed?

*Choose a launch strategy

Launch strategies can be carried out regardless of the type of company, whether it's products or services. Regardless of your resources, here are some great ideas: digital events and content strategies, flyer distribution, business breakfasts, participating in fairs, and conducting sampling if applicable.

*Diversify your advertising

We know that the advertising budget largely determines where advertising spaces are purchased. An investment in traditional media is more expensive than a digital campaign on social networks. The latter can be as efficient, in terms of cost-benefit, as a campaign on radio, television, and national newspapers.

The important thing, in any case, is not to depend on a single type of advertising on the same platform. Traditional media have a massive reach and are very effective when your target audience is very broad. But if your market niche is more specific, it's ideal to invest in platforms that allow you to focus your offer on your target audience.

*Prepare a launch plan

Your plan should include the necessary actions for your offer to take its first steps decisively from the moment it hits the market. Something as simple as a checklist can help you monitor the essential aspects of the launch.

"9 out of 10 people tend to think that innovation, specifically brand innovation, should have an impact on purchasing power, that is, on society."

Another recommendation to qualitatively understand the success of your launch is to use on-site surveys, forms on your website, or post-sales phone calls.

In conclusion, consumers are waiting for your products not only to meet industry expectations in terms of safety and quality, to mention two aspects, but also to somehow contribute to environmental protection and society improvement.

Now more than ever, it's necessary for companies to integrate these aspects into their discourse and actions. So, when launching a product into the market, it has a greater chance of becoming established in the customers' favor.

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