Keywords or key phrases are the terms or phrases that users use to search for information on the internet. Today you will learn how to choose the right keywords for your business, as it is very important to attract your target audience and improve your website's positioning in search engines.
To find the best keywords for your brand, business, or service, you can follow these steps:
Know your ideal customer: think about who your target audience is, what needs they have, what problems they want to solve, and what type of content may interest them. This way, you can choose keywords that best fit their interests and behavior.
Analyze the potential of each keyword: to know if a keyword is good or not for your business, you must evaluate its relevance, search volume, difficulty, and search intent. Relevance refers to the relationship between the keyword and your business, that is, if it responds to what you offer and what your audience is looking for. Search volume indicates how many times that keyword is searched in a given period of time. Difficulty measures the level of competition for that keyword, that is, how many web pages are trying to rank for that term. Search intent refers to the goal the user has when performing the search, whether it's to inform themselves, compare, buy, etc.
To perform this analysis, you can use some free tools that will help you search and evaluate keywords, such as:
